<-- Back to all clients
Category: 
E-Commerce
Sub-Category: 

Truechoice

This is some text inside of a div block.

Sinan led the team and worked with the CEO to build their MVP as their fractional CTO.

Website: 
Link

Client Overview:

TrueChoice is a zero-party data analytics company that works with large corporations like Ford and McDonald's, collecting customer and employee feedback through questionnaires.

Challenge:

With a team of five software engineers, TrueChoice needed to enhance the productivity and efficiency of their technical team. They required guidance in setting up processes, managing technical debt, and transitioning from a single-tenant to a multi-tenant architecture.

Solution:

  • Served as a fractional CTO to oversee and mentor the technical team.
  • Implemented processes to distinguish between product roadmap features and custom development requests.
  • Guided the restructuring of their codebase to improve scalability and maintainability.
  • Transitioned their system architecture from single-tenant to multi-tenant, allowing better resource utilization and client segregation.

Results:

  • Improved team productivity and streamlined development processes.
  • Enhanced the scalability of their platform, positioning them for future growth.
  • Clarified project scopes, reducing technical debt and focusing on core product development.

Technologies Used:

  • Frontend: React
  • Backend: Node.js, Java
“Horizon Labs vastly increased our visibility into technical workflows and capacity to achieve projected outcomes. They have a fast and reliable team with exceptional integrity and commitment to doing a good job. Thanks horizonlabs!”
Marcus Ellison
Chief Technology Officer

Need Developers?

We help startups build ideas into apps their customers will love (without the engineering headaches).

Trusted by:
Resources
Resources

For Startups & Founders

We've been founders ourselves and know how valuable the right communities, tools, and network can be, especially when bootstrapped. Here are a few that we recommend.

Blog
Marketplaces

Top 19 Sharetribe Developers to Hire in 2024

Discover the top 19 Sharetribe developers, including certified agencies and freelancers, to fast-track your marketplace project. Get expert help with Sharetribe

Read more
Blog
Marketplace

5 Reasons Why You Should Build Your Marketplace with Sharetribe

Discover why Sharetribe is the top choice for marketplace app development. Learn 5 key advantages, from no-code solutions to scalable customization.

Read more
Blog
Product Development

The Ultimate Guide to Building a Product with Limited Resources: A Startup Playbook

Learn how startup founders with limited resources can efficiently build their products using proven tactics like MVPs, outsourcing, automation, and more.

Read more
Tool
Chat

How Tawk.to Can Boost Your Startup’s Customer Support Game

Learn how Tawk.to can benefit startups by enhancing customer support and engagement. Perfect for early-stage founders!

Read more
Tool
AI

Grow Your Startup With Anthropic's AI-Powered Tools

Discover how Anthropic's cutting-edge AI tools can accelerate your startup's success. Learn about their benefits and see why they can be trusted by startups.

Read more
Tool
Security

Dashlane

Simplify password management and security for your startup with Dashlane. Discover how it protects your data, scales with your team, and boosts efficiency.

Read more
Glossary
Equity

What is Equity for Startup Founders?

Learn what equity is, why it matters for startups, and how to allocate it effectively. A beginner's guide for startup founders.

Read more
Glossary
Fundraising

What is a Term Sheet?

Learn the essentials of term sheets in this beginner-friendly guide for startup founders, covering key terms, negotiation tips, and common pitfalls to avoid.

Read more
Glossary
Sales

What is Customer Relationship Management (CRM)?

Learn why Customer Relationship Management (CRM) is essential for startups to scale, manage customer data, and improve efficiency from day one.

Read more
Community
AI

CereberalValley.ai

Explore CerebralValley.ai, the essential community for AI startups. Connect with AI experts, access resources, and network with investors to accelerate growth.

Read more
Community
Accelerator

Alchemist Accelerator

If you're a B2B startup, Alchemist is by far one of the greatest communities that can accelerate your startup. Highly recommended!

Read more
Community
Accelerator

Techstars: Launching Pad for Tech Startups

Discover how Techstars, the premier startup accelerator, can supercharge your venture with mentorship, funding, and a global network of innovators.

Read more